DMA expels member
The Direct Marketing Association (DMA) has expelled its first member for two years - Wye Marketing - after it failed to comply with its code of...
06 January 2009
Hipp Organic appoints Spinnaker
Hipp Organic, the organic baby food company, has appointed Spinnaker to handle the direct marketing for its full product range. The agency pitched...
17 December 2008BBC sacks Proximity for data inaccuracies
The BBC has sacked direct marketing agency Proximity for sending out inaccurate statistical information in letters relating to TV licensing. The...
15 December 2008Banner Ad
Marketing budget slashed? It’s time to rethink your marketing strategy
Search Engine Strategies London Conference & Expo
17-20 February 2009
The smartest companies and marketers are employing search into their everyday routine. Search engine-optimised (SEO) websites rank higher in engines like Google and Yahoo, and that means a bolstered bottom line and new customers for you. Search engine marketing (SEM) has been and still is the most effective tool in the marketer’s arsenal to drive revenue and profits, while cutting costs. Time and again, marketers report a higher ROI from SEM than they do from other marketing channels. Did you know?*- » 73% of marketers found that optimising existing web pages for search has been the most effective tool to grow relevant site traffic in the last 12 months.
- » 61% of marketers use search engine marketing efforts (both paid and organic) to achieve increased brand awareness and favorability for existing products and services.
- » 51% of marketers were satisfied with their search engine marketing’s campaign performance. *JupiterResearch, July 2008
- » More than 40 sessions to keep you on track with the latest trends in online/digital marketing.
- » Thought-provoking speakers from various industries — no sales pitches, just actionable information for immediate results.
- » Dozens of case studies from the practitioners themselves.
- » Sessions designed exclusively for novices, intermediate, and advanced marketers, executive decision-makers, agency personnel, web developers, and others who find that knowing more about SEM will help them do their jobs better and grow the bottom line.
- » Exclusive access to the social networking events and our expo hall.
News
DMA expels member
The Direct Marketing Association (DMA) has expelled its first member for two years - Wye Marketing - after it failed to comply with its code of practice.
06 January 2009Postcomm to be axed
Postcomm could soon cease to exist if it cedes responsibility of regulating the postal market to Ofcom as proposed in a report.
17 December 2008Hipp Organic appoints Spinnaker
Hipp Organic, the organic baby food company, has appointed Spinnaker to handle the direct marketing for its full product range. The agency pitched against EHS Brann Cirencester and WDMP.
17 December 2008In-depth Analysis
5 pieces of advice for the recession
Recessions are not new to me. I was born in the middle of the biggest one in the 20th century. And through boundless folly, I’ve managed to create a few of my very own over the years. Drayton Bird, DM expert, advises how best to survive recession.
06 January 2009Don’t destroy digital
A successful marketing campaign is all about spotting new trends and opportunities to target audiences. When a site or mobile platform becomes the next hot thing, we as marketers descend on it like vultures. Freddie Laker, director of digital strategy at Sapient explains more.
06 January 2009Will DRTV save television?
The headlines just don’t stop. Channel 5 announced that ad revenues fell year-on-year during the first three quarters of 2008 whilst ITV made a similar annoucement announcing a 5% decline over the same period from a year before. Is TV’s decline terminal? Alice Buttling-Smith, media director at Attinger Jack explains furthur.
19 December 2008Banner Ad
DM Campaign of the Week
DM campaign of the week: Practical Action
EHS Brann Cirencester has produced a direct mail pack for Practical Action to thank its donors for their support and to celebrate a great year.
15 December 2008DM campaign of the week: RAF
The RAF has launched a new direct marketing campaign to attract new recruits using condoms as the hook. The pack was created by direct marketing agency Tullo Marshall Warren (TMW) and comes complete with a condom.
08 December 2008DM Campaign of the week: Lincoln Far East Trust
The Gate has launched an exclusive mailer to promote Lincoln Financial Group’s Lincoln Far East Trust, which highlights its unique management style suited to bear market conditions.
17 November 2008
