Virgin Trains’ marketing gaff could cost millions
Virgin Trains could be facing a costly customer backlash after sending out an email marketing campaign to its entire database, offering a “Five star...
08 May 2008Shell appoints Gyro to its global DM roster
Shell International Petroleum has appointed Gyro International to its global direct marketing roster following a six-way pitch against undisclosed...
08 May 2008Seven Squared wins RAC e-newsletter account
Publisher Seven Squared has strengthened its relationship with the RAC by winning the brief to create a targeted e-newsletter for RAC World from...
07 May 2008Banner Ad
The Marketing Forum
The Marketing Forum
Aurora, Southampton, September 2008
What do 300 of the UK’s leading marketers have in common?
Free from the distractions of the office, these top marketers will all be:
· enhancing their professional development through the personalised conference programme
· sharing ideas and experiences in a relaxed networking environment
· meeting potential suppliers to explore new marketing initiatives
These three activities combine to make The Marketing Forum a highly time-efficient and focused event. We understand the pressure that senior marketing decision makers are under to increase their Marketing ROI and improve company profits through the exploitation of cutting edge marketing methodologies.
Our annual research tells us that year on year this is why many clients who attend The Marketing Forum find it more useful than other methods of identifying new marketing opportunities. If you would like a copy of our research detailing the challenges they face, the services they want to buy and how their budgets compare to last year then please contact us. The conference is designed to bring you the latest developments in marketing, empowering you to spark debate with your peers at the Forum and your colleagues back at the office. Our industry leading conference programme will be headed up by Mark Price, Managing Director of Waitrose, his Q&A session will no doubt be a lively affair. To find out more about The Marketing Forum please view the brochure >>News
Virgin Trains’ marketing gaffe could cost millions
Virgin Trains could be facing a costly customer backlash after sending out an email marketing campaign to its entire database, offering a “Five star evening at The Grove” golf resort in Hertfordshire by mistake, mad.co.uk can reveal.
08 May 2008Shell appoints Gyro to its global DM roster
Shell International Petroleum has appointed Gyro International to its global direct marketing roster following a six-way pitch against undisclosed agencies.
08 May 2008Seven Squared wins RAC e-newsletter account
Publisher Seven Squared has strengthened its relationship with the RAC by winning the brief to create a targeted e-newsletter for RAC World from digital agency Glue London.
07 May 2008In-depth Analysis
Hot Key Transfer – It’s the quality, stupid!
Many online marketers are turning their attention to hot key transfers, however in the process they are forgetting that it’s the quality that counts, not the volume. Andy Beck, commercial director at Attinger Jack Interactive explains more.
09 May 2008Engendering staff loyalty
DM is a young industry but young people only tend to stay in a job for a short period of time before they think the grass could be greener, and more importantly, that they can get more money elsewhere. Chris Freeland, client services director at Tullo Marshall Warren (TMW) explains more.
09 May 2008Deliverability…lifting the veil
Deliverability has long been a challenge faced by legitimate email marketers but it is still an area veiled in complexity, plagued by guess work and deluged by conflicting advice. Ray Welsh, sales and marketing director at Mailtrack explains more.
06 May 2008Banner Ad
DM Campaign of the Week
DM campaign of the week: Netjets Europe
This week’s DM campaign of the week springs from a private jet, Netjets Europe. The campaign, designed by San Francisco-based creative consultants, Danny Altman, A Hundred Monkeys, and Michael Mabry, Michael Mabry Designs, promotes Netjets flashy membership card.
09 May 2008DM Weekly Campaign of the week: Alliance and Leicester
This week’s DM campaign of the week is a business targeted pack developed by TDA (the direct agency) to advertise the Alliance and Leicester Commercial Bank’s low rates compared to the big four banks.
02 May 2008DM Campaign of the Week: Bookstart
As 2008 is National Year of Reading, Bookstart, the company which provides books for parents and children, have created a DM pack which is a booklet that can be used as a small story book and inside offers parents the chance to receive free books, which teaches them the benefits of reading to their children.
28 April 2008
