Seven Squared wins RAC e-newsletter account
Publisher Seven Squared has strengthened its relationship with the RAC by winning the brief to create a targeted e-newsletter for RAC World from digital agency Glue London.
The newsletter, which will be distributed monthly to a database of RAC rescue and direct insurance members, will include a mixture of lifestyle and product-based features and interactive elements.
Seven Squared, which also publishes RAC’s customer magazine, RAC World, aims to fully integrate the two by utilising elements of the magazine’s look and feel in the newsletter.
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The two will cross-promote each other, and schedules will be synchronised with the aim of maximising effectiveness.
Paul Napleton, membership marketing manager at RAC, said: “I’m very impressed with how Seven Squared sees the integration of our communications vehicles from a customer perspective – it is able to provide a creative solution that maximises both online and offline communication across our member magazine and online newsletter.'
The publisher recently agreed a deal with celebrity chef Jamie Oliver, which sees him write a regular article in Sainsbury’s Magazine.
