Children's charity unveils Xmas campaign
Children charity Chase is launching a direct mail campaign in a bid to raise donations throughout the Christmas period.
Chase hospice care for children will target warm donors and aims to raise money to support families in London, Surrey and Sussex throughout Christmas.
The pack, created by Watson Phillips Norman (WPN), shares the story of Millie-May, a five-year-old girl who was born with a rare, debilitating condition called Costello Syndrome.
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The pack asks the reader to imagine how providing the special care that Millie-May needs is an exhausting 24 hour job for her mum and preparing for Christmas is the last thing on Emma’s mind. It details how the charity can help giving the parents time to buy presents and make preparations at home.
A spokesperson for Chase says: “Direct marketing forms an important part of Chase’s fundraising strategy and it is essential that we create a campaign that enables our target audience to engage with our cause and generates a strong response. We have been working with WPN for over four years now and the direct marketing they create for us is still as effective as ever.”
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