Honda targets families
Honda is launching an integrated campaign to promote its brand experience to couples and families to increase sales.
The car manufacturer will 700 target couples, families and company car and first time buyers to experience Honda products.
A direct mail pack and online activity, created by HS&P, will encourage recipients to ‘Feel Honda for the day’. A selection of existing prospects will be invited to a series of weekend events at beautiful country house locations including The Four Seasons in Hook, Hampshire and Slayley Hall, Newcastle.
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The brand experience will allow the decision maker to test drive up to three Honda cars of their choice whilst the rest of the family enjoy ‘Surprise and Delight’ elements, including spa treatments, golf lessons and a F1 simulator.
HS&P senior account director Mark Khoo says: “People’s weekend time is precious and this is especially the case with families. So in addition to offering exciting cars to drive like the new Accord at the drive day events this summer, we wanted to offer attendees a memorable weekend and a lasting impression of Honda’s passion to deliver a premium ownership experience.”
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