Ford push goes beyond the Transit
Ford Commercial Vehicles is set to unveil an integrated marketing campaign in a bid to prove that the brand has more to offer than the iconic Transit...
15 August 2008Nautical theme for Volvo push
Volvo is launching an integrated marketing campaign to promote the XC90, which includes the R-Design, Volvo Ocean Race edition and Active model.
15 August 2008Craik Jones loses Gap integrated business
Craik Jones Watson Mitchell Voelkel has lost the integrated business for the American-based clothing retailer Gap to Kitcatt Nohr Alexander Shaw,...
15 August 2008Banner Ad
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News
Ford push goes beyond the Transit
Ford Commercial Vehicles is set to unveil an integrated marketing campaign in a bid to prove that the brand has more to offer than the iconic Transit van.
15 August 2008Nautical theme for Volvo push
Volvo is launching an integrated marketing campaign to promote the XC90, which includes the R-Design, Volvo Ocean Race edition and Active model.
15 August 2008Craik Jones loses Gap integrated business
Craik Jones Watson Mitchell Voelkel has lost the integrated business for the American-based clothing retailer Gap to Kitcatt Nohr Alexander Shaw, without a pitch.
15 August 2008In-depth Analysis
Capitalising on sports events to leverage brand awareness
The 2008 summer of sport, with the likes of the Euro 2008, Wimbledon, Test matches, Grand Prix, the British Open and of course the Olympics, has offered great opportunities for marketers to generate strong awareness and leverage sales of their brands via marketing activity says David Atkinson, Managing Partner at space.
15 August 2008Why permission is the biggest issue
A couple of years ago, a book called Is it just me, or is everything shit? was published. From out of town shopping centres to the Daily Mail, it left no stone unturned in its rampage through contemporary culture.
15 August 2008Is this the end of direct marketing?
So, in the same week it was revealed that the International Direct Marketing Fair has been scrapped, industry body the DMA (UK) has taken an axe to its structure. Combined with falling direct mail volumes, and slashed spend , you could be forgiven for thinking, in the words of Jim Morrison, that 'this is the end'.
08 August 2008Banner Ad
DM Campaign of the Week
Alliance & Leicester Commercial Bank
The new DM pack created by the TDA for Alliance & Leicester comes in the shape of an old milk carton which visually represents their tagline, ‘Business banking gone sour?’
15 August 2008DM Campaign of the week: Citroen C-Crosser
The new DM Pack for the Citroen C-Crosser, the latest in family car luxury, has been created by Kitcatt Nohr Alexander Shaw . It is a quality piece of DM targeted at family in need of multi purpose vehicle.
08 August 2008DM Campaign of the week: Landrover
This week we indulge in the fantastical world of the Landrover DM pack. With a tagline, ‘There’s a fascinating territory we’d like to explore with you’, the earth from the air styled A4 pamphlet is a colourful, creative piece of advertising promoting Landrover’s latest ‘research’ into the customer mind set, or ‘personality test’ for ‘the minds of capable people’.
04 August 2008
