DM Campaign of the Week: Bookstart
Bookstart
As 2008 is National Year of Reading, Bookstart, the company which provides books for parents and children, have created a DM pack which is a booklet that can be used as a small story book and inside offers parents the chance to receive free books, which teaches them the benefits of reading to their children. The pack, created by Kitcatt Nohr Alexander Shaw and Trinity Communications, make a special effort to tell parents, in the pack and letter attached which welcomes the receiver by saying “Welcome to a magical journey”, just how important reading to their children at the earliest age is and helps them develop their reading skills and grammar ready for school later on.
The story book, entitled, “A tiny story about books” is an illustrated children’s tale about a mother and child visiting different places in the world though their imaginations. It illustrates to children, how bedtime reading can be fun and exciting, and it educates the parents by telling them that bedtime reading helps children develop their imaginations, and is also good to get them off to sleep.
It is a sweet and sensitive pack which offers the chance for parents to have advice on how to educate their children. The offer of free books will surely appeal to alot of parents who receive it.
4/5

