DM Campaign of the week: Citroen C-Crosser
Citroen C-Crosser
The new DM Pack for the Citroen C-Crosser, the latest in family car luxury, has been created by Kitcatt Nohr Alexander Shaw . It is a quality piece of DM targeted at family in need of multi purpose vehicle.
The quality of the paper is very good, with a matt finish and smooth texture. The agency has gone to some trouble to make sure the pack has a polished result which will appeal to people who perhaps can afford to shop around to fid the best family car. This is also reflected by the fact that the prices of the C-Crosser are not included anywhere on the pack.
Banner Ad
The front tag line is ‘Where will your next family adventure take you?’ So this immediately tells us that it is a family car, but also that it is a car which can adapt to different terrains and areas of the country. The caption is written in the window of a dash board which also gives you an idea of what the C-Crosser looks like inside. It has minimal clutter and displays a built-in Sat Nav system, which is probably going to appeal to the modern family.
Inside, picture cards show different area of the country, from mountain range to city, and ask a question on each which is answered on the back. The first says, ‘To the top?’ with a picture of the Scottish Highlands. The back tells you that the car which can adapt to different terrains due to its lightweight technology and 4 wheel drive. The ‘To the park’ card tells us that the car has space and comfort for family travel, no matter who’s in the car.
Competitions are included at the back and an offer to have a test drive. A free post mailer allows the local dealership to contact you to arrange the test drive. It is a convenient and easily read pack with lovely graphics which will appeal to busy adults with family. But I think including prices would benefit people who are perhaps too busy to look them up or contact dealerships.
4/5
