DM Weekly

DM Campaign of the week: Lincoln Far East Trust

Author: Ellie Wallis | Published: 17 November 2008 00:00

DM Campaign of the week: Lincoln Far East TrustThe Gate has launched an exclusive mailer to promote Lincoln Financial Group’s Lincoln Far East Trust, which aims to highlight its unique management style suited to bear market conditions.

The pack comes in the form of a box containing a real dragon fruit and information aimed at top-end institutional intermediaries, wealth mangers, multi-managers, fund of fund managers and brokers receiving it.

Lincoln Far East TrustIt is bound to stand out, mainly for its colourful packaging and also the fruit inside which complements the image of a dragon on the exterior and links in with the Far East theme.

Photography of a cut open dragon fruit also played on the theme, showing the seeds inside rearranged into a map of the Far East.

All recipients were telephoned in the days following the mailing to be invited to find out more about Lincoln’s Far East Trust Fund at the quarterly fund review of the fund managers for Lincoln, Mondrian Investment Partners.

4/5


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