Dogs Trust creates heart warming pack
Dogs Trust is creating a heart warming direct mail campaign in a bid to help raise donations over Christmas.
17 November 2008Children's charity unveils Xmas campaign
Children charity Chase is launching a direct mail campaign in a bid to raise donations throughout the Christmas period.
17 November 2008Fiat launches first ever ad on Sky mobile site
Fiat is launching the first advert of its kind on Sky’s mobile site, in a bid to promote the Fiat 500.
17 November 2008Banner Ad
What’s Working Now in UK Business Lead Generation
Live Webinar 10th December 2008 at 3pm
As we move into an uncertain economy in 2009, many UK marketers are faced with difficult choices about their marketing budgets and tactics. Getting answers to the following questions can help give you an edge next year and help you make these decisions.What are some of the latest trends in business lead generation? Why are more UK businesses moving a higher percentage of their marketing budget and effort online? What is the role of online presentations in the marketing mix?
Join Quantum Leap Marketing, Inc. President Bob Hanson as he shares results from his recent surveys of business marketers and what these trends mean for those marketing to UK businesses.
In this webinar you will learn:
- How UK businesses are generating business leads today and what is working now.
- Key trends in UK business lead generation and what they mean for marketers.
- Top tips, strategies, and tactics for success with lead generation webinars.
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News
Dogs Trust creates heart warming pack
Dogs Trust is creating a heart warming direct mail campaign in a bid to help raise donations over Christmas.
17 November 2008Children's charity unveils Xmas campaign
Children charity Chase is launching a direct mail campaign in a bid to raise donations throughout the Christmas period.
17 November 2008Fiat launches first ever ad on Sky mobile site
Fiat is launching the first advert of its kind on Sky’s mobile site, in a bid to promote the Fiat 500.
17 November 2008In-depth Analysis
Royal Mail sees challenges line up
The Royal Mail has failed to get to grips with the commercial world and is hindering its business clients, according to Jonathan DeCarteret, Senior Market Analyst at impartial advisor Post-Switch. He gives his view of what the service needs to overhaul to meet the challenges indentified in the soon-to-be published Hooper Report.
17 November 2008Direct mail – left out in the cold?
Most accept that the days of mass cold acquisition direct mail campaigns are over or at least numbered. There are two main reasons – 1) as consumers, we’re now sufficiently empowered to take control of the brands to which we give permission to speak to us – and to reject those that ignore this, and 2) legislative pressure – particularly from an environmental angle – is causing brands to think hard about the relevance and necessity of every piece of paper produced. Shaun Crawford, consultant at Jaywing explains more.
17 November 2008Will newspapers rescue DM?
Fleet Street’s not having the best time of it. It hasn’t for a while. Despite recent creditable circulation uplifts for the Guardian, Times and FT, there’s no escaping the fact that year on year all daily newspapers are showing circulation losses. Alice Buttling-Smith, Media Director at Attinger Jack explains more.
10 November 2008Banner Ad
DM Campaign of the Week
DM Campaign of the week: Lincoln Far East Trust
The Gate has launched an exclusive mailer to promote Lincoln Financial Group’s Lincoln Far East Trust, which highlights its unique management style suited to bear market conditions.
17 November 2008DM campaign of the week: eBay
eBay.co.uk, the UK’s biggest online marketplace, is launching a new campaign to raise awareness of the changes on site. ‘Guess What?’ is the tagline and the mailer gives eBay the opportunity to tell people about the new ‘Buy It Now’ items that are available as well as explaining its new security technology.
31 October 2008DM Campaign of the week: John Lewis
This week we review the new John Lewis DM campaign created by Kitcatt Nohr Alexander Shaw. The campaign aims to prompt customers to return to their local John Lewis.
20 October 2008
